HOW MUCH IS A LEAD WORTH?
SEARCH MARKETING GENERATES REGULAR, QUALIFIED LEADS FOR YOUR BUSINESS
MODULUS MEDIA TORONTO // WEBSITE DESIGN TORONTO, INTERNET MARKETING, DESIGN, PROGRAMMING, START-UP BUSINESS, SMALL BUSINESS, STARTUP, QUALITY
This valuable lead generating tool pays for itself. Consider how much each lead is worth to you. How many leads does it take for you to close one sale? Knowing this will indicate how big your Search Marketing budget should be. Being found with the search engines, combined with a professional website will turn cold calls into warm leads.
Take a few minutes to compare the cost of Search Marketing (your silent sales peron) verus traditional advertising…
Search Marketing
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VERSUS THE COST OF… |
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MAGAZINE ADS $250 – $1,000 |
SALES PERSON $3,000-$5,000 |
DIRECT MAIL $3,000-$5,000 |
EXAMPLE #1:
LOCAL BUSINESSES, OPERATING WITHIN A LOW COMPETITION MARKET
Question: Is this your business?
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TIP #1: IT’S NOT ONLY ABOUT GETTING MORE & MORE TRAFFIC TO YOUR SITE… IT’S ABOUT ATTRACTING RELEVANT TRAFFIC FROM THOSE CUSTOMERS THAT ARE READY TO BUY YOUR PRODUCTS & SERVICES. |
Answer:
This is your business if you are one of only a handful of businesses that do what you do in your town or city.
Question: What kind of results can I expect?
Answer:
This depends on how much demand there is within your town or city for your services. For example, a keyword such as “<city name> Carpet Cleaning” could have 200 people searching for this each year. Although it’s not a lot of traffic, the customers that are search for this are prequalified customers. They know what they are looking for and they are close by!
Question: How much does it cost?
Answer:
We start our local campaigns at $750. This campaign gets your feet wet with Search Marketing. Within 1-2 months you will be ranking within the top 10 search results for 10 keywords that are localized for your city or town.
Question: How do I know this will work? How do I measure success?
Answer:
That is the best question you can ask a professional Search Marketer! Any business man or woman wants to know if the money they spend will be worthwhile. We measure success based on these variables:
- How much more traffic is coming to your site
- How long are they staying (this means they are interested in your services)
EXAMPLE #2:
MID-SIZED BUSINESSES, LOOKING TO COMPETE WITHIN LARGE CITIES OR EVEN NATIONALLY
Question: Is this your business?
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TIP #2: TYPICALLY, THE BIGGER THE BUDGET, THE BIGGER THE RESULTS… THIS MEANS THAT YOU’LL RECEIVE MORE AND MORE TRAFFIC EACH MONTH. |
Answer:
You’ll know if this is your business when you have finally decided to allocate a large part of your marketing budget towards Search + Internet Marketing. What’s a large budget… with a $10,000 start-up cost and a monthly spend of $1,000, you will be well on your way to grabbing “chunks” of traffic from the competition. You understand that to compete within high competition areas it takes time, routine testing, and tweaking. This is your business if you are searching for common keywords in Google and your see a long list of competition already ranking for the keyword across pages of search results. BUT, just because they were there first, doesn’t mean we can’t beat them to the top!
Question: What kind of results can I expect?
Answer:
Your market size depends on the amount of relevant traffic there is available. Maybe you are in a niche industry where there are few people searching for your product. So, a high volume of traffic could be 10 hits per month. Now consider if your close rate was 10%, you’d be closing 1 sale per keyword per month. How much is that worth to you? Once we have you ranking well within your city, province, state… then we target your country and neighbouring countries… and finally globally.
Or maybe you are in a market like electronics where millions of people are searching for your products and services. First we look at the broader markets (national and international) and determine if you can support sales to these markets. Then we determine which keywords to target first that balance the competition with the most search traffic…
You can see that this is a process, and based on the results you can easily make the decision to spend more or less to continue generating leads using Search Marketing.
Question: How much does it cost?
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TIP #3: ALTHOUGH RANKING #1 THE GOAL AND IS DEFINITELY WHERE THE MOST TRAFFIC IS FOUND, IT IS GOING TO COST YOU THE MOST TO GET TO THE TOP… AND COST YOU THE MOST OF TO STAY AT THE TOP. KEEP IN MIND THAT MOST SHOPPERS LIKE TO COMPARE PRODUCTS. SO, BEING WITHIN THE TOP 5 WILL STILL YIELD HIGH VOLUMES OF TRAFFIC. |
Answer:
We have created a 3 month foundation program that optimizes your site and creates both a Pay-per-click campaign and a natural search ranking campaign. The program costs $10,000. We consider successes when we achieve top 10 ranking on page 1. We expect to achieve success with up to 20 keywords within a medium competition market.
Of course, if you have a lower budget, we can create a plan to match any budget, $1,000, $2,500… whatever. It just means we go after fewer keywords, and/or less competitive keywords with lower traffic.
Question: How do I know this will work? How do I measure success?
Answer:
That is the best question you can ask a professional Search Marketer! It’s easy to see the results of your Search Marketing. We will give you a common sense summary following each month. As well, you will have access to your own control panel where you can review the details of your site, from the basic clicks, to where traffic is coming from (countries, search engines, which keywords they are using), to what pages are being visited… and much much more.
We run marketing campaigns along side: claricaretoronto.com
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WHERE DO YOU GO FROM HERE?
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